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About PranVie

PranVie is an early stage, women-led wellness project focused on developing transparent spirulina supplements designed with clarity, structure, and responsible decision making. The project was created in response to the growing complexity and confusion in the supplement space, where products often prioritise claims over understanding.

Rather than positioning spirulina through trends or exaggerated narratives, PranVie approaches product development as a system. This includes thoughtful sourcing, careful format selection, and clear communication aligned with European regulatory expectations. The objective is to make products easier to understand and easier to integrate into real daily routines.

Our Vision

PranVie's vision is to contribute to a more transparent and trustworthy wellness ecosystem. We aim to build a brand where consumers know what they are consuming, where it comes from, and how it is designed, without relying on overstated promises or opaque messaging.

Our Mission

PranVie's mission is to design products around usability, traceability, and responsible communication. This involves exploring ethical sourcing practices, developing formats that support consistent use, and presenting information clearly and accurately. The focus is on long term credibility rather than rapid scale.

Our Approach

PranVie is being developed with a deliberate and structured approach. Decisions are guided by scientific understanding, data driven analysis, and compliance considerations. The project prioritises clarity over speed, structure over hype, and long term value creation over short term visibility.

About the Founder

PranVie was founded by Pranita Shahare, an MSc Business Analytics graduate with an academic background in botany and hands on experience in product research and market analysis. Her work sits at the intersection of plant science, data driven decision making, and ethical supply chain design.

The idea for PranVie emerged from analysing gaps in the wellness and supplement market, where strong ingredients often fail due to poor usability, unclear sourcing, and low consumer trust. Rather than focusing on trend driven claims, the project was built around transparency, practical product formats, and long term adoption.

Pranita is developing PranVie in France with the support of the NEOMA Business School incubator. The project follows a structured approach to compliance, quality control, and scalability, including clear sourcing disclosure, batch level testing intent, and responsible communication aligned with European standards.

PranVie reflects a founder led approach grounded in scientific understanding, analytical thinking, and operational realism. The goal is to build a credible mid-premium spirulina supplement brand that creates value for consumers while maintaining ethical sourcing practices and regulatory discipline.

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